3 Comments
User's avatar
Holly's avatar

Maybe Huel and Oatly not focusing on the fact that their products are vegan is following some of the ideas from your last post that it's important to build large, broad range communities that are all-inclusive and don't isolate vegans from non-vegans. It's a club that anyone can join.

Expand full comment
Cheryl Ewers's avatar

People (my husband and I included) are buying ingredients in bulk and making everything at home, and I expect this to increase as food gets more expensive. A lot of extremely talented people (Sauce Stache, Chef TJ, just to name a couple of them) spent their COVID time formulating truly superior mock meats from scratch. Those two have also followed their YouTube channels up with cookbooks. Culturally I think these kinds of contributions will be more valuable than the likes of Beyond Meat.

Expand full comment
motherharp's avatar

It's noteworthy how "vegan" seems widely associated with trending, expendable income, remote production, competitive market choices, and not primarily associated with urban agriculture/horticulture and collective self-sufficiency --- including community solidarity with all fauna. Widespread personal access to a great variety of raw produce combined with a variety of traditional and innovative culinary knowledge, as well as engagement with natural urban food forest habitats where wildlife can be supported along with humans, should make a difference in defining "vegan" as time goes by. . . it's about a living world, whereas meat-eating was a bullet train to hell . . .

Expand full comment