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Controversial, sensational, outlandish behavior and bickering is what attracts attention these days. Being nice doesn't. How can activists advocating for a more humane treatment of animals garner the attention and following they need to gain traction?

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It's one of the most important questions facing all social movements.

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And making slanderous and faIse accusations in a headIine against the onIy President who ever took on the vivisection community instead of pouring more of our taxes into it is aIso ver counterproductive.

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